Le Beaujolais est arrivé!
Beaujolais Primeur originates from the French wine appelation Beaujolais north of the city of Lyon and is produced exclusively from the Gamay grape. It is an early wine, which is bottled after only a short fermentation period (4 to 5 days) and released in the same year. On November 13, 1951, the winemakers of Beaujolais first obtained this exemption from French wine law, the permission to sell the wine early in the same year. In 1985, the third Thursday in November was set as the official release date and beginning of the sale of Beaujolais Primeur (or Beaujolais Nouveau).
"Le Beaujolais nouveau est arrivé" is an event celebrated by wine connoisseurs all over the world - far beyond the borders of France. Nowadays, you can even find related hashtags and countdowns towards the release date in social media.
Beaujolais Primeur is a tangy and fruity wine and should be enjoyed by the following Easter at the latest, as a rule of thumb.
In Germany, the enthusiasm for Beaujolais Primeur reached its peak in the 1990s. At that time, one could buy the fresh, young wine in many areas directly from the back of a truck chugged over from France. There were street parties despite the cold and people celebrated the anticipation of the upcoming wine season.
However, after the quality of the young Beaujolais eventually faded with steadily increasing quantities, the enthusiasm and the demand sank. Fortunately, a temporary phenomenon: A renewed commitment to quality among the producers of the region has ensured that black sheep no longer have a chance. Today, there is nothing left to complain about the quality of the Beaujolais Primeur wines that reach us here. The lively, fruity, fresh and uncomplicated young wines are back in fantastic shape, see for yourself!